Portrait of Lorena Huang

Data · Business · Technology

hi, i'm Lorena

I connect market research, data analysis, and business planning—and bring the same curiosity to teams, communities, and life on the water.

01 Education
USC · MS in Analytics · 2026–2028
ShanghaiTech · Management Science · 2022–2026
UC Berkeley Haas · 2025
02 Focus
Market research · Data analysis · Business strategy · AI applications
03 Experience
Lead Digital · EDGE Consulting · Soochow Securities · DEEMOS · SynMetabio
04 Toolkit
Python · Excel · Power BI · SPSS · SQL · Figma

on the clock 💼

Industry experience

  1. Lead Digital ↗

    Marketing Intern · Industrial AI

    Mar — Jun 2026

    A Shanghai startup building AI models and AI agents for factories.

    Analyzed 132 GenAI products across 22 fields and reported the market map directly to the CEO. Coordinated technical, product and legal teams to get our multimodal model through China's mandatory government registration on schedule, and supported meetings with city officials, investors, and AI teams from ABB, China Telecom and Schneider Electric, from prep to minutes.

    Lead Digital industrial large-model capability map
  2. EDGE Consulting

    Primary Market Analyst Intern

    Sep — Nov 2025

    A consultancy that helps Chinese companies expand overseas.

    Collected and cleaned 1,800+ government tender records across six European markets, standardizing text, dates and amounts in Python and Excel. Connected procurement patterns with policy, funding, buyer and competitor research to support client market-entry reports.

    Greece ICT procurement analysis slide with award-value comparisons and buyer segments
  3. Soochow Securities ↗

    Wealth Management Intern

    Jul — Sep 2025

    A securities firm spanning brokerage, wealth management, investment banking and research.

    Re-engaged dormant wealth-management clients through targeted outreach, reaching a 10% engagement rate. Used their feedback to refine how the team communicated with clients.

  4. DEEMOS ↗

    Market Research Intern

    Sep — Oct 2023

    The team behind Hyper3D, an AI platform for generating and editing 3D assets.

    The founders wanted to know whether DEEMOS's 3D face-scanning technology could find buyers in cosmetic clinics. I interviewed practitioners, talked with competitors at trade shows, and reported back on which clinic use cases showed the clearest demand.

  5. SynMetabio ↗

    Operations Intern

    Nov — Dec 2022

    A biotechnology startup developing microbe-based materials and fabrics.

    Working directly with the founder, I tracked product iterations and lab experiments, and researched the market and policy landscape for new bio-based materials to inform the team's early product direction.

the project files 📎

From an initial question to research, a product concept, or a business plan.

  • HardPro MVP screens for order entry and inventory management UC Berkeley · Product

    HardPro: from retailer interviews to an investor pitch

    Customer Connect · research & product · Jan — May 2025 · UC Berkeley

    We turned conversations with hardware distributors and shop owners into a focused order tool for retailers still running on handwritten orders. I led customer research and product definition, and the team presented an AI-assisted Replit MVP in a final pitch to investors.

  • Lorena presenting LAMPS in Paris at iGEM 2023 iGEM 2023 · Synthetic biology

    LAMPS: iGEM Global Top 10 & Gold Medal

    Human Practices & Entrepreneurship Lead · 2023

    I led stakeholder research for a bioluminescent materials concept and turned it into a complete 35-page business plan. The team presented in Paris and finished in the iGEM global top 10 with a Gold Medal.

  • ShanghaiTech volunteers with students in a classroom in Jianchao Township, Yunnan ShanghaiTech · Social practice

    Yunnan: leading 32 teammates through 14 days in the field

    Team leader · 32 teammates · Jun — Nov 2023

    I led 32 teammates through preparation, 14 days in Jianchao Township, five days of teaching and a research program with 518 valid student surveys. The team delivered a 59-page report, a 51-page presentation, a project booklet and a journey video.

Leadership & Community 🏛️

Creating spaces to learn, build, and work together.

USC Men's Crew together on the dock after Battleship Row 2026

2026 — Present

USC Men's Crew

Coxswain · University of Southern California

  • Coxing novice crews: steering, calls and race plans on the water.
  • Raced my first race as a coxswain at Battleship Row 2026.

Sponsorship Team Member · Society of Engineers, Scientists and Entrepreneurs

  • Reaching out to and building relationships with sponsors for the society.
MiraclePlus partner and ShanghaiTech alumni founders speaking at the Entrepreneurship Insight Forum

T.I.E. Community

Club President · ShanghaiTech

  • Built a student platform around entrepreneurship education, practical learning, resource connections and peer sharing.
  • Led events with founders and investors, coordinating partners, speakers, promotion and on-site delivery.
ShanghaiTech Rowing Team together beside the Shanghai skyline

2023 — 2025

ShanghaiTech Rowing Team

Sport & teamwork

  • From a complete beginner to racing on a crew built through early mornings, precise feedback and trust under pressure.
  • 2024 champions · 2025 two bronze medals.

2023 — 2025

Teaching Assistant

ShanghaiTech University

  • Introduction to Economics: Information Technology · Sep 2024 — Jan 2025
  • Introduction to Social Psychology · Jun — Jul 2023

HeRo Swimming Club

Treasurer / Finance Manager

  • Supported the club's day-to-day financial administration: procurement, bookkeeping and reimbursement.

Volunteering & community

  • Shanghai Library Community volunteering
  • Shanghai Marathon Event volunteering
  • ShanghaiTech admissions interviews Campus volunteering
  • Event hosting Compere and campus activities
  • Blood donation Community contribution

toolkit 🧰

Data analysis

  • Excel
  • Power BI
  • SPSS
  • Survey design
  • Regression

Business

  • Market sizing
  • Competitive research
  • Business models
  • Pricing

Code & design

  • Python (Pandas, Matplotlib)
  • SQL
  • Git
  • Figma
  • Framer

Languages

  • Chinese
  • English

let's connect ✉️

Open to conversations about analytics, market research and AI. Email is the fastest way to reach me.